eff the niche

Everything I’m about to tell you is true.

First, I am a delight.
Second, I am large, I contain multitudes.

A black and white photograph of a woman wearing horns staring over a river at a pair of bridge.

What I’m about to say is not a “hook,” nor is it something to leverage my SEO. Honestly, I know very little about all those things, and find them quite frustrating in my return to the online world. Please note that I also do not want to learn about these things, because adding in a bunch of hidden codewords so the algorithms can find my work is the exact opposite of what I’m doing here.

Also, I’ve niched myself into oblivion before. It sucks, and trying to show people other sides of who you are isn’t easy.

Them: “Oh, so you’re not a square, then…”
Me: “Well, I’m a cube…which could be seen as a square. But in reality there are many dimensions to who I am.”
Them: “So you’re not a square?”
Me: “Yes, I am not a square.”
Them: “Okay, just don’t try to be a cube anymore, as that just confuses everyone.”
Me: “…”

Back in the early 2000s there was this idyllic little spot on the web called LiveJournal. In my eyes it was the early inklings of long-form social media, and a place that welcomed both big and small names. We became invested in the lives we followed, offering support and understanding to folks we hadn’t met in the “real world.”

During my time there I absolutely contained multitudes. No one batted an eye at the fact that there were 20 different hats in the “Who is Kim” part of my personality closet. Being an absent minded Buddhist herbalist tarot reader, living mostly off grid on a small plot of land, while trying to subvert the dominant paradigm was de rigueur. Not only that you could be a zine writing feminist artist that was skeptical of the system while also enjoying Taco Bell on occasion. You could just be real, and other people would be real with you.

Very slowly, then all of a sudden, a ripple went through the site and folks starting drawing lines in the wires – sort of like the scene from Monty Python’s Life Of Brian where the characters are discussing the People’s Front of Judea. You were either with the people, against the people, or one of those horrid fence sitters that could see both sides of the story. Guess where I was?

If you guessed the last group, you win a gold star. While I didn’t sing the let’s all get along song, it was my greatest hope that everyone would see what was going on, life would get back to normal, and we could continue being in this online Utopia. That was not how the route was going until an unlikely pair of enemies appeared – The Facebook and a Russian company buying SixApart/LiveJournal. Finally, we could all go back to love, acceptance, and being multifaceted, right? Right?!?!? Because, you know, we were not united in our displeasure of the road ahead…

That was about two decades ago, and here we are together in the dance of the doom scroll. We want content creators to do one thing and one thing only. As someone that really rocks out to things being the same, I understand that feeling, but also…humans aren’t robots.

For some time I tried to tell my stories on TikTok using the hashtag efftheniche. The comments I received were less than kind, and I often found my posts under review. To keep a system running there cannot be a disruption in the process. If you don’t fit into a category, you get lumped in with all the other misfit toys. This gives you a big penalty online, and in some secret language the platforms talk to each other about how you won’t conform. While they are chatting, they also suggest advertising based on your search history or the search history of anyone near you.

All of that just made me sad…and cranky. The thought of making a repeating post that said, “You niche-heads get off my digital lawn” crossed my mind daily. In some very odd act of rebellion I decided that I would show them…I’d stop giving them my content to use. Not only that, let me just stop doing all the things that I love because the algorithm doesn’t like me or my work. And while I’m at it, let me just kick it up a notch by metaphorically gluing my feet to the floor so that all those big feelings stayed with me every day. Just a full on laugh riot every minute…me and my “you can’t make me” temper tantrum.

The honest truth here is that I’m not back in this part of my work so the bots can turn me into a viral creator. This is for my kids and family. It’s for all the times they’ve told me to write my stories, take my photos, or tell my tales. This is a way to show them that our finite time on this planet should be spent living fully, and with the audacious authenticity of a dandelion growing between the cracks in the sidewalk. It’s also for all the people who have been told to dull their shine, or to stop being too much.

Or, as Walk Whitman says in his poem, “Song of Myself, 51”:

“The past and present wilt - I have fill’d them, emptied them.
And proceed to fill my next fold of the future.
Listener up there! what have you to confide to me?
Look in my face while I snuff the sidle of evening,
(Talk honestly, no one else hears you, and I stay only a minute longer.)
Do I contradict myself?
Very well then I contradict myself,
(I am large, I contain multitudes.)
I concentrate toward them that are nigh, I wait on the door-slab.
Who has done his day’s work? who will soonest be through with his supper?
Who wishes to walk with me?
Will you speak before I am gone? will you prove already too late?”

So, eff the niche. Be notorious. Shine brightly. Life is too short for mediocrity.

Oh, the typo fairies had vanilla bean ice cream, which means this post should be mostly typo free…

Until next time – much love and tons of support to all y’all,
~ KEU

the fickle nature of bots

Everything I’m about to tell you is true…

First of all, I am a delight. Second, all of us are content.

“Coming back to where you started is not the same as never leaving.”
― Terry Pratchett, A Hat Full of Sky

black and white photo of a candle in the darkness

In the Before Times, around 2005 or so, it was very easy to become popular on the internet without doing much work. All you needed was a site on blogger, some captivating descriptions in your meta data, and an account on MySpace. Or, in my case, an account on LiveJournal…this kind of not-so-underground online cafe of sorts.

In those days folks could read your work for free – zero paywalls, very little ads, and no push for turning your life into a side hustle. If you were lucky enough to get another popular person to green light your work, it helped elevate your stats to get top ranking. The statement, “likes for likes” isn’t new – us elder social media users made liberal use of those words as we frantically clamored to reach the stars.

But now? It seems we are not in Kansas anymore, Toto.

So you know, I’m not about to give a scathing exposition on the nature of how modern humans use the internet. There are a lot of other folks doing a way better job at that than I am.

It’s just, I don’t know, it feels as if we’ve become hybrid humans trying to convince each other we are real.

“Look at me, look at me
Just called to say that it’s good to be
Alive in such a small world
I’m all curled up with a book to read
I can make money, open up a thrift store
I can make a livin’ off a magazine
I can design an engine
Sixty-four miles to a gallon of gasoline”
Handlebars, Flobots

A few days ago I learned that people will not like your posts because it messes with their carefully tuned algorithm. Back in my day, if we saw a grainy photo of a cat looking out the window, then read a typo-infused manifesto about the beauty of bread dough, we immediately hit the “like” button. Not only that, we left comments that said, “OMG, what an adorable kitten,” or “Bread dough is lyfe.” And friends, I cannot even express the sheer joy of being about to write, “First!” on someone’s post. Or laughing over “All your base are belong to us.” We thought the internet was going to make us happier people, a brave new world of real connection.

Along with the algorithm thing, I learned that there are bot farms ready to jump on content to make it go viral so you can pay the bot farms to make you go viral. On a site that shall not be named, something I shared got a bunch of likes very quickly, which apparently triggered one of these bot farms. Imagine my surprise to see a ton of notifications when I stopped in to look at my feed. And not just that, there were multiple comments with the exact same words: “OMG! Love your content!! Reach out to us for a brand deal!” Did the people working on the bot farms not add in some code that says something like, “if comment says ‘OMG! Love your content’ then post, ‘This is great, can I add you to my list of contacts?’.”

After my morning coffee and quiet time, I had to really think about moving forward in the online world. How can I maintain my voice in a world of fake authenticity? Will I be able to keep myself from diving into waters of the brave new world so that I can move up on the charts? Being honest with all y’all, can I shore up my resolve enough to share the things that speak deeply to my soul?

There were no clear answers, which left me with a decision – will I let the bots curate my life, or will I stand in my fullness?

I guess we will both find out as the days go by.

Just to make sure you know, all my work was created by me. No AI, no bots, no algorithms. I promise to be real – all the time – and to interact with you in the way humans are made to do. The one thing about me is that I’m far from perfect, and there are days that feel so tactile that trying to form a full sentence is like crawling across the desert for a tablespoon of water. It’s my hope to share that realness with you here (and other places) because for far too long I kept it hidden.

Well, it’s lunchtime in these parts, so I’m off to find some snacks. Thank you for being here. I truly appreciate it, and am grateful for the time you spent reading my (typo fairy edited) ramble.

Much love,
~ KEU

Be notorious

Image is a photography of feral bees getting water to drink.

“It’s so freeing, it’s beautiful in a way, to have a great failure, there’s nowhere to go but up.” ― David Lynch

First of all, I’m a delight. Second, it is my greatest goal to be absolutely notorious. Third, there is a whole group of typo fairies that follow me around.

It has been a beautifully quiet day, and I’ve enjoyed some offline writing. However, to stick with my rhythm and routine, here’s a little haiku for you.

limitless singing
spinning with divinity
cosmic engaging

May there be peace in all that you do today. May the planets align in a way that reflects your inner beauty.

Much love,
~ KEU

resurrection

Photo displays a statue of a woman with the words "Let there be light" written in English and Hebrew.

“How can you rise, if you have not burned”
― Hiba Fatima Ahmad

First of all, I’m a delight…

Not sure how many times I’ve sat in front of this big empty space sharing the finer details from the inner machinations of my mind, or all the ramblings about how things will be “from now on.” Also, if there was a record for transformational life experiences, I’m pretty sure I’d at least be in the top 3% of people who have walked through fires they never imagined facing.

That’s not a humble brag, nor is it one of those, “Look at me over here doing better at life when it ties my shoes together,” but more like a realization that God must be tired of trying to get my attention.

Over the past two weeks I’ve:
– filled 3 giant trash cans with things that should have been tossed long ago.
– taken two car loads of items to be donated (filling 7 carts)
– shredded old after visit summaries
– tossed genealogy research that wasn’t going anywhere
– taken a fearless moral inventory of my life
– donated 2 boxes of books
– faced my biggest fear(s)
– made a realistic set of goals
– been consistent in my daily routines
– stopped seeking approval
– become notorious
– danced barefoot in wet grass

A not-so-secret thing about is me that I’ve been a huge scaredy-cat for most of my life. Without waxing poetic, let me just say that having that shadow hang over me hasn’t done me one iota of good — especially when many of the things I worried about turned out okay in the end.

Recently the Universe decided it was ready for me to stop waffling, get my life in line, and start shining brightly. While it was just easier for me to say, “Oh, that can happen tomorrow,” thinking that was becoming a 400 ton boulder around my waist. You know, just me and this rock walking around in life trying to make folks think living this way is normal.

Them: “Hey, what’s that huge thing behind you?”
Me: “Oh, this – it’s nothing important. I’m just doing some weight training.”
My brain: “Flee you fool, they will see that it’s actually the crushing weight of things that don’t need to be worried about…ever.”
My soul: “What she’s not telling you is that she’s had big dreams for such a long time, that she’d convinced herself were impossible, so now this rock is an egregore of all the growth she’s overlooked.”
My body: “Girl, I’ve sent you kidney stones, GI problems, falling down, shingles, lower back pain, and I’m about to send you some stress related muscle issues if you don’t untie that thing from your waist.”
God/The Universe/Insert your personal belief system here: “Hold my wine…”

Something changes within you after standing up for those you love. There’s this wild-eyed freedom that you experience after walking away from a meeting with someone trying to be your adversary. Instead of self recriminations or wondering why nothing seems to go your way, while being drenched in a cortisol sweat that would rival Niagara Falls, you just keep calm and carry on. It’s the most weirdly liberating feeling in the whole world.

And then all of a sudden, but very slowly at first, you find yourself standing back in the land of your life’s dreams. Things that seemed out of reach fall into your lap, and you speak even though your voice is shaking.

For the last week of July/first few days of August, my goal was to post my creative pieces for 3 days in a row. Didn’t matter what platform, or if anyone saw it, because it’s for my own dang self. It’s like taking old muscle memories and putting them to better use. The next phase of this whole Phoenix Phase is to write something here every day. It doesn’t have to be perfect, and I won’t be looking at my stats. Because, really, life is too short of worrying what others have to say about who you are.

With that, dear readers, please feel free to hold me accountable. Nobody is above having a little nudge from time to time.

Thank you for being here, and for walking alongside me. I love each and every one of you with all my being.
~ KEU